Blog

Content Marketing, Optimization, UI/UX, Web Analytics, Website Development

BuyerMax Website Makeover

What makes a website great? Is it the appearance? The functionality? The load speed? The content? Or the layout? Truthfully, it is likely that a combination of all of those components are the deciding factors to whether you stay on a website or leave immediately after it loads. The original BuyerMax website was developed in 2007… Continue reading BuyerMax Website Makeover

A/B Testing, Bing Ads, Coding, Content Marketing, Cross-Device Targeting, Email Marketing, Google Adwords, Inbound Marketing, Internet of Things, Landing Pages, Link Building, Marketing Automation, Mobile Marketing, Native Advertising, Optimization, Paid Search, Paid Social, Programmatic Advertising, Search Engine Marketing, Search Engine Optimization, Social Media, UI/UX, Web Analytics

What I Can Do for You as Your Digital Marketer

I am writing this blog in the midst of dead week, stoked that all but one of my classes are coming to an end. This week has been full of preparing for presentations, finalizing group projects, and getting mentally prepared for finals week... But as I am sitting in bed writing this blog, I am… Continue reading What I Can Do for You as Your Digital Marketer

Cross-Device Targeting, Internet of Things

Stuck in a Web of Connected Devices

It’s 6:59 am and you need to leave the house by 7 to make it to work on time. You brush your teeth, throw on anything that smells clean and run out of the house. As you are driving to work you realize that you forgot to turn off your living room light, didn’t set… Continue reading Stuck in a Web of Connected Devices

Mobile Marketing

3 Must Watch Trends in Mobile Marketing

“I couldn’t live without my cell phone.” How many times have you heard someone say that? I have heard it a lot, and I'm guessing that you have too. Oddly, there is a name for the fear of living without your phone and it’s called, nomophobia, which literally stands for no-mobile phobia (you can read… Continue reading 3 Must Watch Trends in Mobile Marketing

Native Advertising, Programmatic Advertising

WTF is Programmatic (and Native) Advertising

But really, WTF is programmatic and native advertising? Before this weeks’ reading I hadn’t heard of either of those things. I guess that makes me a bad marketer, but hey, that’s why I’m in college. HubSpot defines programmatic advertising as the process of using automated systems (artificial intelligence (AI) technologies) and data to make media… Continue reading WTF is Programmatic (and Native) Advertising

Coding

Why Every Marketer Should Learn Code

As marketers we are used to managing campaigns, creating strategies and ultimately attracting people to the product, service or brand that we are advertising, but what about the stuff that is behind our websites, our emails or even behind the tools that we use to find keywords or A/B test elements on our landing pages?… Continue reading Why Every Marketer Should Learn Code

Email Marketing, Marketing Automation

Is email still a thing? The answer is yes!

Most people think of email as the “old-fashioned” way of communicating. I don’t blame them. These days we have so many options for communicating, it's hard to believe that email is still one of them. For some people it is still their primary form of connecting with people. Take my Grandma for example, the other… Continue reading Is email still a thing? The answer is yes!

Bing Ads, Google Adwords, Paid Social

Watch Out Google AdWords, Bing Ads Are in Town

“Google is like the person that has it all together but is too conservative sometimes, and Bing is like the party friend who is open to anything but is a hot mess.” – Sarah Burke When most people think about search engines, Google usually comes to mind first. Considering that most people refer to online… Continue reading Watch Out Google AdWords, Bing Ads Are in Town

Google Adwords, Paid Search, Search Engine Marketing

Why SEM Is More Important Than You Think

The days are getting colder and the nights are getting longer, which means that ski season is approaching! I don’t know about you but I am super stoked for this season for two reasons; one, this year will mark 4 years since I started skiing and I finally feel like I am an intermediate skier,… Continue reading Why SEM Is More Important Than You Think

Link Building, Search Engine Optimization

Reel ‘Em In!

If you have ever been fishing, then you know that it involves a combination of strategies, techniques, tactics and pure luck to catch the biggest fish in the lake. Well, fishing is a lot like Search Engine Optimization (SEO). SEO focuses on growing your websites visibility in organic (non-paid) search engine results, kind of like… Continue reading Reel ‘Em In!